Digital Marketing (eLearning) Academy

Ύστερα από 5 χρόνια επιτυχημένης δραστηριοποίησης στον τομέα της εκπαίδευσης, η CollegeLink επαναφέρει το Digital Marketing Academy και σε ηλεκτρονική μορφή – elearning με την Αιγίδα του GR.EC.A.

Κάθε φοιτητής ή απόφοιτος – ανεξαρτήτως background και επιπέδου – μπορεί να προετοιμαστεί από την άνεση του δικού του σπιτιού και με βάση το δικό του πρόγραμμα και ρυθμό για την πρώτη του δουλειά στον κλάδο του digital marketing. Πως;

1. 360 εκπαίδευση στα ελληνικά

• Σύγχρονο εκπαιδευτικό περιεχόμενο – παραγόμενο από 16 experts του χώρου
• Παρακολούθηση case studies και ανάπτυξη ενός hands on project
• Πιστοποιητικό παρακολούθησης

2. Real-World Project

Κάθε συμμετέχων θα κληθεί να αναπτύξει ένα ολοκληρωμένο ένα ολοκληρωμένο digital marketing plan μιας ασφαλιστικής εταιρείας ή ενός ξενοδοχείου σε επίπεδο Social Media, Google & Facebook Ads, SEO, Analytics

3. 24/7 επικοινωνία με τους εκπαιδευτές

• Επίλυση αποριών από τους εκπαιδευτές μέσω ενός κλειστού forum
• Επίλυση αποριών από τους εκπαιδευτές μέσω one on one online meetings
• Λήψη προσωποποιημένου feedback στο project από τους εκπαιδευτές

4. Συμβουλευτική & ευκαιρίες καριέρας

• Αξιολόγηση βιογραφικού από Recruiters του CollegeLink
• Career Mentoring Meetings (με εκπαιδευτές & εταιρείες hiring partners)
• Αποστολή project και σύνδεση με τις ευκαιρίες καριέρας των εταιρειών hiring partners

Ο Σύνδεσμος έχει εξασφαλίσει Έκπτωση 25% με τον κωδικό greca.

*Το Academy διαρκεί 70 ώρες και η παρακολούθηση πραγματοποιείται μέσω recorded video lectures

Agenda

● What is marketing
● Marketing principles
● Marketing plan
● Marketing principles
● Customer Journey & Funnels
● Segmentation & Marketing Strategies
● Branding vs Direct response

● What is Digital Marketing
● Validate your Idea
● Create an Online Presence
● Promotion & Media – Part 1
● Promotion & Media – Part 2
● Analyze your Data

1. Fundamentals of e-Commerce
● Everything is an e-Commerce business
● e-Commerce business models

2. e-Commerce Tools
● Prestashop
● Shopify

3. How to Succeed Customer Acquisition & Retention
● How to Succeed Customer Acquisition pt.1
● How to Succeed Customer Acquisition pt.2
● How to Succeed Customer Retention

4. Operations & Logistics
● Operations
● Logistics

5. e-Commerce (Business) Plan
● e-Commerce (Business) Plan
● How to make a goals plan
● Bonus: Three Guiding Principles

● What is Search Engine Optimization?
● How Google Ranks Websites (+Ranking Factors)
● Keyword Research
● On-site marketing: Markup & Information Architecture
● Off-site marketing & Link Building
● Reporting & Google Search Console

● Intro to Paid Search
● Ad Account Structure: Campaign Types & Objectives
● Ad Account Structure: AdGroups
● Google Search Keywords
● Planning the right Search Campaign: Keyword Planner
● Text Ads & Extensions
● The Auction (How Google Ranks Text Ads)
● Search Metrics & KPIs
● Reporting
● The Life of a Search Campaign (Setup, Optimization, Matureness)

● How Affiliates Work
● Settings & Formats
● Commercial Models
● Reporting & Optimization
● Case Study

● How Email Marketing Works
● Types Email Communications
● Measuring Success: KPI’s & Reporting
● Content Development Do’s & Don’ts
● Email List Building (Lead Magnets)
● CRM & Segmentations
● Email Marketing Automations
● Tools & Omnichannel Marketing
● Key Takeaways

1. Intro to Social Media & Community Management

● Let’s talk about social media
● What is social media
● Social Media Landscape
● Facebook Formats
● Images
● Creative Tips
● Carousels
● Videos
● Create a Page on Facebook
● Instagram Formats
● Ad Formats Specs Guide

2. Intro to Let’s talk about our brand weapons

● Brand Analysis
● Brand Values
● Brand Mission
● Target Market
● Tone of Voice
● Canva

3. Let’s Talk about Competition Analysis

● Direct & Indirect Competitors
● Competition Analysis
● SWOT and Values Analysis
● Perceptual Maps

4. Let’s talk about strategy

● Strategy and key elements
● Repositioning

5. Three types of key content

● Let’s talk about community Management
● Scope and Tips
● How to answer messages and comments

6. Lets Talk about AR Filters & TikTok

● AR Filters
● ΤικΤοκ

● Paid Social channels & why we use them
● How Facebook Ads Work – θελει recap
● Entities on Business Manager & Ad Account
● Buying Types
● Campaign Objectives
● Campaign & Ad Set setup
● Reach & Frequency Planning & Setup
● Audience Targeting
● Pixel & Events
● Budget & Schedule
● Placement & Delivery
● Ad Formats & Specs
● Tagging for Google Analytics
● Ad Auction & Delivery
● KPIs & Reporting
● Optimization
● Bonus: Experiments & Brand Lift Surveys

● The online video ecosystem and why be a part of it
● Building a brand through video content
● Housing your content and keeping your audience watching
● Brands working with creators/influencers with video content
● KPIs and Reporting

● Selecting Influencers
● Enabling them to be real
● Bring together influencer & brand

● Introduction to GDN: fundamentals & concept of GDN – what we are going to talk about
● Theory: what display advertising is and how it can be used
● Ad Formats: Examing & choose the right ad types
● Targeting Methods
● GDN Campaign Types
● Shopping Campaigns
● Local Campaigns
● Measuring Performance (metrics) & Optimizing
● How to create your GDN campaign

● YouTube Channel Creation
● Introduction to YT Ads: fundamentals & concept of YT ads – what we are going to talk about
● Theory: what YouTube advertising is and how it can be used
● Ad Formats: Examining & choose the right ad types
● Targeting Methods
● Campaign Types
● Masthead & BLS
● YouTube Ads for Actions
● Measuring Performance & Optimization
● Case Studies
● YT Campaign Creation

● What is a media Plan & Introduction to Online Planning Framework
● Contents of a media plan – Channels & Ad Formats Revision
● Contents of a media plan – Audience Revision
● Campaign Objectives
● Main KPI’s Definition
● Media Planning Process & Tools
● Actual Media Planning ( 3 Real Cases Scenarios )
● Media Planning Common Pitfalls
● Measurement Solutions
● Reporting Solutions

1. Introduction to Mobile App Marketing
● Discovering, Downloading it, Completing the onboarding process, Staying engaged
● Mobile App Marketing vs Mobile Marketing: What’s the Difference?
● Mobile App Funnel (Awareness, Consideration, Conversion, Relationships, Retention)

2. The Lifecycle of a Mobile App Marketing Plan
● User Acquisition (App Store Optimization (ASO) & Paid Ads)
● Engage Users + Increase Retention (Push Notifications (Text & Rich) & In-App Messages

3. How Mobile App Advertising works
● Type of Placements (banner, interstitial, MREC etc.)
● Where do those ads come from? (networks)
● Advertisers, Publishers and Medians

4. How to prompt more users download a mobile app
● Improve ASO (Text & App Indexing/Mobile Structure Data, hype/app icons/screenshots)
● Medians (Become Advertiser)
● Paid Ads (Google AdWords, Social Media etc.)

5. Mobile App Marketing Metrics You Should Focus On
● Retention rate, daily/monthly active users, Session length, Time in app, Acquisitions,
● Screen flow, Lifetime value (LTV) etc.

6. How to optimize your store listing with experiments
● Best practices, features, and functionality of store listing experiments
● Setup and configuration of experiments
● User experience with store listing experiments
● How to review and take action once your experiment is complete

7. How to improve app engagement
● App engagement is and why it’s important
● Recognize the different ways in which app engagement can be optimized
● Identify how to increase app engagement
● Identify types of app engagement metrics

8. How to monetize a mobile app (subscriptions, paid model, ads)
● How to monetize your app
● How to choose a monetization strategy
● What you need to know before you implement monetization options in your app

9. 4 biggest mobile app marketing insights for 2019
● User Retention, Personalized Push Notifications, Abandon, In-App Messages
● Step by Step | Mobile App User Acquisition tactics
● Getting started (Make a plan, Estimate cost of customer acquisition, Audience, Metrics)
● Use of Right tactics (Social tactics like email, social, content, offline, organic reviews)

10. Technical tactics like ASO, Asset Optimization, Paid tactics, Creative design)
● Analyze and Optimize (Measure, Tools and Software, Test)

● Understanding Web Analytics & their Use
● Sources of Data
● Tracking
● Metrics & KPIs
● Digital Measurement Plan
● Analytics Walkthrough

● Metrics that matter @ Lead Generation & eCommerce
● Creating Goals/Events & Measure via Google Analytics & Facebook Pixel
● 4 Funnel Steps & KPIs
● Optimization @ Facebook Ads & Google Ads

● Intro for Growth Hacking Session
● Some awesome Gwoth Hacks
● What is Growth Hacking?
● The Growth Hacking Process
● On the way to Product/market fit
● -The Growth Hacker’s Tools: Conversational Marketing #Intercom
● -Build your mobile app without coding #Glide
● -Connecting Marketing apps #Zapier
● So now what?

1. Intro. Build Dashboards & Reports With Google Data Studio
● Data Studio Introduction
● Build your first report & insert Data Sources
● Charts & Filters
● Loading Data into Google Sheets
● 3rd Party Data Sources

2. Getting Started with GTM
● Introduction to GTM
● Installing GTM
● Tag Planning

3. GTM 101
● Triggers
● Tags
● Variables

4. Creating Our First Tags
● Google Analytics Universal Id
● Facebook Pixel (Base code & Basic Events)
● Preview Mode & Submit